Dec
20

Jonathan Wilber, President and CEO of Master Key Consulting

Native American Owned Company Concludes its Celebration of Ten Years of Service to the US Government.

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Jonathan Wilber, second from left, with winners of the 2011 employee recognition awards.

I began planning for my podcast series by listing all the people I knew in business who I wanted to interview. Jonathan Wilber was one of the first people I put on that list which grew to nearly 50 names. Even though I could have done the interview over the phone or via Skype, I wanted to wait until I could do it in person, across the table from Jon in his Bethesda, Maryland office.

I got that opportunity a couple of weeks ago when he hired me to shoot photos of the culmination of the celebration of his company’s ten years in business. Master Key Consulting is a provider of IT and training services to the federal government. In full disclosure, I worked for Master Key part time and then full time ending over five years ago.

Menominee Indian Tribe of WisconsinLeaving Master Key Consulting was a difficult decision for me, but I knew that someday I would again have the pleasure of serving Jonathan Wilber, a man of impeccable character and unmatched skill as an inspiring business leader. The weekend I spent with Jon, his family and employees was highlighted by getting to know some of his fellow members of the Menominee Indian Tribe of Wisconsin. He brought a contingent of them to Washington, DC to put the exclamation point on the celebration. Native dancers and singers and a historian presented their art, history and culture at the National Museum of the American Indian, documented here on Master Key Consulting’s Flickr account.

Aug
30

Optimize for Success

Smart Internet Marketing to Grow Your Business

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How big a deal is doing your first professional public speaking gig? It was a pretty big deal for me, anyway. I was thrilled when my old college radio (KWMU at UMSL) buddy Walt Holley, Jr. asked me to speak to the St. Louis chapter of NAIFA – National Association of Insurance and Financial Advisors. Walt and I became reacquainted about a year ago after some 34 years since going our separate ways in the late seventies.

Walt is the president of the local NAIFA chapter. As we got reacquainted at a Cardinals game, and he heard me talk passionately about my Internet marketing business, he realized that I might have something of value to share with the NAIFA membership.

The audio quality isn’t great, but I figured it was good enough to share with the world as episode 5 in my Talkabout podcast series.

Summary:

Most small businesses use the internet as an economical way to attract new clients and provide customer support. Websites often don’t reach their potential because they are poorly optimized for search engine traffic and customer engagement. Similarly, companies’ social media accounts on LinkedIn and Facebook, which can be helpful in attracting new customers, often don’t because they are not properly set up with compelling profiles and maintained with compelling content. Romondo Davis is an Internet marketing consultant who helps small businesses maximize their web-based assets to capture new customers and engage existing customers.

Learning Objectives:

  • Gain a clear understanding of what Internet marketing can do for small business.
  • Learn strategies and tactics for optimizing web content for search traffic.
  • Create a system for creating compelling content to grow business.

Detailed Outline:

  • What can Internet marketing do for my business? – The importance and power of search
  • Who is my audience? – Knowing my target market
  • How will they find me? – Search Engine Optimization (SEO)
  • What should they find on my website? – Design and organization
  • What about social media? Community and conversation
  • How will I stand out? – Compelling content
  • How will I stay focused? – Editorial calendar
  • How will I know this makes a difference? Track your stats
  • How do I stay current with internet marketing? – Read, listen, observe

I’d love to talk to your group. Contact me here.

May
25

Kurt Ramspott, President of Guys for Life International

There’s No Substitute for You!

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Kurt Ramspott, President of Guys for LifeI met Kurt Ramspott early last fall at Pujos 5 Restaurant at West Port Plaza in West St. Louis County. He had called me the day before and offered to hire me to shoot on video the testimony of the Machine Gun Preacher, being delivered to a group of Guys for Life supporters.

My first impression of Kurt was that he was very good at public speaking and especially good at asking people to support worthy causes. I got to know him better when a few weeks later, he asked me to accompany him on a trip to Colorado Springs to cover his appearance on Jim Daly’s Focus on the Family Daily Broadcast. The three days we spent together on that trip, along with Aaron LeCave, served to bond us as brothers and fast friends. I had a unique opportunity to learn what makes this man stand out above so many business men and ministry leaders. I hope you find his story as compelling and inspirational as I do.

For more information on Kurt Ramspott and his ministry, visit the Guys for Life International website.

May
16

Monica Ricci, Professional Organizer

Keeping it simple is the key to successful organization and productivity

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I met Monica Ricci in October, 2010 at Blogworld and the New Media Expo, on in the front row at the all day ProBlogger sessions put on by Darren Rowse and Chris Garret. I was there to learn how to support my client’s blogging efforts, she was there to advance her knowledge of blogging, a skill she uses quite well to promote Catalyst Organizing, her professional organizing consulting company. I told her about the podcast series I was planning and she agreed to submit to an interview once I got it started.

In this interview, conducted via Skype, she outlines her path from working for 21 in the hospitality business to building and running a successful business as a professional organization specialist and speaker. To prepare for this interview I checked out Monica’s website, Facebook account and use of video. We closed out the show with a survey of these online tools she uses so effectively.

Check out Monica Ricci’s website,  blog and on Twitter and Facebook.

May
11

Buz Phelan, Visual Branding Specialist

Graphic Design and so much more

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On episode 2 of TalkAbout, Buz Phelan tells his story of inspiration, education, experience and success as a twenty-first century businessman with the title of Visual Branding Specialist. Buz relates his childhood pastime of thumbing through volumes of encyclopedia and his frustration with not being able to figure out how those illustrators were able to draw images so small. In high school Buz took mechanical and architectural drawing classes, then went on to study commercial art in junior college. He hit the ground in the business world running with a passion and a solid education and at a first job where he got exposed to a wide variety of brands, formats and styles at a graphics production company. His career path continued with periods of freelance and full time work before finally landing in his happy place as full time self-employed visual branding specialist.

Buz and I play critical roles on marketing teams for clients like Fertility Partnership, BioBalance Health and Roll it Rite. Based on a particular client’s needs, he brings me to his client and I bring him to mine. The relationship we have with each other and other professionals like Mistie Thompson of Sweet Tea Communications and Scott Eagle of High Level Studios have proven to be a practical and economical business model.

May
01

Join Me for TalkAbout

TalkAbout podcast logoI’m proud to announce the launch of my podcast, TalkAbout, a weekly audio series featuring professionals talking about what they do and how they do it. I hope TalkAbout will be helpful to young people trying to decide on a career path, and interesting to anyone curious about what people do for a living.

I’d like you to become a regular listener, so I’ve provided a link to make it easy for you to subscribe to TalkAbout. Click this icon to see the many subscription options. TalkAbout is powered by FeedBurner

Either way, I encourage you to give me feedback on the show. If you have suggestions on how I can improve the show or ideas for subjects you’d like to hear talked about, use the form on my Contact page.

Episode 1: Brett Newcomb, L.P.C.

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My guest on episode 1 is Brett Newcomb, a Licensed Professional Counselor. When he was working in his chosen profession as a high school teacher, students would often come to him for advice. Through providing this informal counseling, he realized how important it was to be able to give the right answers to the questions these young people were asking. It inspired and motivated him pursue a degree in therapy.

“I didn’t want to make mistakes when people’s lives were at stake.”

He eventually established a counseling practice leaving the profession of high school teacher, and eventually joined the faculty of Webster University teaching other people how to be professional counselors. He recently entered semi-retirement and now focuses on public speaking engagements and producing podcasts.

The interview shifts gears to talk about how he and I met working with Dr. Kathy Maupin on her weekly podcast, The BioBalance Healthcast. It wraps up with a brief discussion of my attention deficit disorder.

The music track for TalkAbout was composed and is provide by Patrick “The Maestro” Hanson.

Apr
26

Introducing The RomondoCast

I’ve been talking about doing a podcast for at least a couple of years now. From the beginning, the show format would be me interviewing a marketing professional about what they do. Until very recently, my guests would be people connected to internet marketing—designers, developers, writers, photographers and entrepreneurs. I’ve worked in the internet marketing field since 2003. Preceding that career I worked in software development for twelve years. I was a broadcast engineer for thirteen years before that. Overall, my 35-year career in these areas of media gives me exposure to interesting and passionate people.

But as I thought about what I really want my show to be, I decided to include professionals from virtually any area of work, as long as they contribute positively to society and love their work. All I want to do is to provide 20 to 30 minutes of lively conversation every week with the minimum requirement that it be fun for the participants. And I believe that if my guest and I are having a good time, the listeners are likely to enjoy it.

I’m planning to record my first show tomorrow with Brett Newcomb as my guest. He’s a relationship counselor I’ve gotten to know through my work as engineer on 30 episodes of the BioBalance HealthCast. Brett is the co-host with Dr. Kathy Maupin that show, a longtime client of mine. You’ll have to listen to the show to find out more about that, but suffice it to say that he has proven to be a great conversationalist, adding just the right amount of wit and wisdom to an already interesting subject; treatment of symptoms of aging with bioidentical hormone pellets.

Please give the RomondoCast a listen, and if you’re so inclined, share your thoughts. And if you know of a professional who you think would like to share their story with me and my audience, hook us up. If that person is you, don’t be bashful; send me a short description of what makes you interesting. Let’s talk.

Feb
03

Home Media Mania

Classic photo of soccer playing sons.

Mondo and Lee in their soccer getup.

How many of us have been covering the lives of our children since birth and have accumulated hours of video and hundreds if not thousands of images that have not been viewed since we shot them?

I don’t know the answer, but I feel I could be the poster child. My wife has been saying for years, “what good does it do to shoot so much and never see the result. I almost never print a photo, and vary rarely show a video of baby’s first steps, birthdays, graduations, weddings, vacations, what have you… I actually have media that I have never seen except through the viewfinder when I shot it. It’s a shame.

Enter the Apple TV. When I got an Apple TV for my birthday, and linked it to iTunes running on my iMac, all that changed. It was like setting myself free from the home media bondage. Now, together with all my recorded and unseen memories, I’m free!

Now, it will take months to finish capturing and editing the over 25 years tape in formats including VHS, 8mm, and MiniDV. And I’ll eventually get around to editing sensible pieces out of hundreds of individual clips shot on my iPhone 4 and my Kodak Zi8. It’ll take hours to finish scanning thousands of prints, negatives and slides accumulated over 20 years as a 35mm film shooter, and just as much time to organize an even larger collection of digital photos shot since I got my first digital camera in 1998, an Apple QuickTake.

But the satisfaction of having even a portion of that priceless, irreplaceable media available to show on my entertainment system is amazing.

Thank you Apple for the Apple TV and for the Macintosh with it’s excellent media software. I use iPhoto to crop, adjust and organize my photos and Final Cut Express to edit my videos. And it all comes together in iTunes, which interfaces flawlessly with Apple TV.

So in my spare time, when I’m not processing and refining my personal media library, I’ll be collecting more precious photos and video of my grand kids. The beat goes on.

Dec
21

Mentoring Youth

I believe that in spite of what we do  to raise our kids so they turn out sensible and productive adults, outside influences can cause a good kid to go bad.

I believe that my three kids turned out great, and I praise God for that.

I don’t believe God just blessed us with good kids.

I believe he placed the right people in their paths to show them the way. Hence…

I’m considering writing a book about youth leaders and how they influence young people’s lives. This book would be based on my experience with my own children with the church’s youth leaders who had a positively influences my children’s lives. The model for the book would be a relationship my son Mondo had with his leader at K-Life named Matt Webel.

Each chapter of the book would feature a different relationship between a mentor and his or her protégé. Most of the stories would be positive, where the relationship helped the young person develop into a godly young person, which would demonstrate how these relationships can make a difference in one’s life. I would be remiss if I did not include chapters showing a negative outcomes, or use situations to present the importance of the right people in this very important position of influencing young people for God.

The first step in doing this book is to begin to blog the concept, compelling me to write about different angles and ideas and relate small pieces of what could become a substantial part of the book but it would give me an idea of how to proceed to collect the stories and process them into a sensible book. I would seek out these relationships to use as case studies, but I would also talk to people who could relate both the good and bad affects of these relationships. I would talk to parents teachers, pastors, employers and friends who witnessed and experienced both the good and the bad results of good mentoring.

I would also highlight throughout the book church and parachurch organizations both your typical church youth group, youth pastors and their assistance, but also the para church organizations like Young Life, K-Life and even college-level organizations like campus Crusade for Christ.

I’ve already consulted with Mondo who’s life is inspiring this book. He seems to think it’s a good idea and that it might have value not only as a resource book, but as inspiration to individuals and organizations responsible to positively influence the young. Many times over the past 10 years or so I have told people how much a blessing it’s been to me to have great young leaders in my children’s lives. Matt Webel, Zach Fay, Russ Mohr, and many more have become important people in the life of my family. And when I’ve been asked how did my children turned out as good as they did I would have to say that I cannot take all the credit, because I know that these young men and women in my children’s lives may have had possibly a stronger influence on my kids than I did at certain times in their lives.

I need a name for my blog—I probably won’t blog the book here. I would really like the name to be something close to, if not exactly, what I plan on calling the book. I thought a good working title would be “Youth Mentoring” but it’s not catchy enough. The title that really stuck in my head was, “Who’s your Webel.” My wife suggested that that might be too abstract, and thought maybe a reference to Paul and Timothy would be stronger because of it’s relevance to the Bible. Honestly, I need to do a little research on that because I believe that that just might be the angle I need in order to have this book resonate with the people who need it most.

The target audience would be churches as they consider how important it is to get the right people in the position of youth leader and indeed, youth leadership. The point there is that it’s not just the person running the program that matters, but all the helpers who will end up working one-on-one with the young people. It’s very important to have the right leader in place, and also the right amount of church staff and parent involvement in the youth program, but also we want to make sure that when we structure a youth program, we have helpers that will reflect this focus of quality leadership to guide those young people in the right direction.

I’ll continue to develop this idea as I said, start posting it to the blog. Thank you for listening.

Nov
18

Romondo, why don’t you Blog?

The medium is the message:

  • It’s all about discipline.
  • Just do it!
  • Go big or stay home.
  • Practice what you preach.

Several influential people in my life have asked me why I’m not more visible on the internet. One of them is Bill Reeves, a friend from church and a partner at Communicato. I met with Bill recently to compare notes and see where our businesses might have synergy. We found that we both have a strong interest in using video as a business communication and development tool. We parted that day agreeing to continue to explore the possibilities. A week or so later I saw him at church and he made a comment that is still ringing in my ears, “Romondo, I can’t believe you’re not using the tools you know so much about to share your passion for communication.”

Wow, talk about convicting. I can’t deny that using these tools—video, blogging, social media, etc.—would make me so much more successful in a business centered around using the new technology to convincingly and authoritatively get your message across.

The fire was lighted under me by friend and client, Steve Darr, co-founder of CTA, Inc. Steve and I met yesterday to talk about some business ideas he’s been thinking about. As he described these businesses, I saw as an opportunity to offer this advice; as you think through and formulate these businesses, why might consider blogging your thoughts? I explained that journaling and then publishing these concepts and aspects of business will help you by:

  • Forcing you to organized and document your thoughts
  • Allowing readers to comment and provide input
  • Building brand recognition and authority
  • Allowing the search engines to index your content.

He responded to this suggestion by asking me if my other clients are blogging. I was glad to say most of them were blogging in some form:

  • Dr. Maupin is blogging her interview videos, podcasts, patient questions, and excerpts from the book she is writing.
  • Dr. Simckes is blogging patient testimonies and commentaries about what’s going on in the world of infertility. (I don’t facilitate this blog, but I do support it with Internet marketing services.)
  • CTA, Inc. is blogging articles useful to church leaders and planners.
  • These and other clients are publishing short form content to Facebook, Twitter and eleswhere.

Steve’s next question was convicting, “Are you blogging?” I gave him my answer with sheepish, “No, not really.”

I explained that I had this blog and one on the Davis Interactive site, but I hadn’t posted anything for months. Sure, I post often to Facebook and Twitter, and every once in a while on Linkedin, but do I practice what I preach? No. Why? I use the excuse that the cobbler’s kids have no shoes. Lame!

So, please, dear reader, if you don’t see at least one blog every week from me here, or on Davis Interactive, let me know in no uncertain terms that either you miss my words of wisdom and insight, or that I’m just plain dropping the ball on my commitment to be a great communicator.

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