Activating Customers with Social Media

A valued editorial mentor and colleague of mine, Dr. Jane Fryar, forwarded this Harvard Business article on social media ideas. This blog post contains three effective and economical ways to reach and engage audience members through Twitter, Facebook and other platforms:

  • Soliciting ideas and suggestions—listening to customers
  • Using widgets to deliver content—permission marketing
  • Delivering offers and deals on a frequent basis—persistence and incentive

About the author: Romondo Davis

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