I really enjoy reading books on social media and internet marketing. Books by Seth Godin, David Meerman Scott, and Malcolm Gladwell and the less prolific authors of books like Groundswell, Click, Crush It have all helped broaden my background and perspective on the subjects that equip me to serve my clients. But none of these …
Category Archive: Books
Books
Jun
28
Social Media Resource List
I updated my Resources page today. It includes lists and links to books, podcasts and websites that I’ve found helpful in staying current with the ever-changing world of Internet marketing and social media. Please feel free to suggest any Internet marketing, social media or technology resources that you think would be helpful to building communities.
May
30
Writing Style
I’m reading Debbie Weil’s The Corporate Blogging Book. Like so many other Social Media books, it contains ideas, strategies and technics I currently use or are familiar with. I don’t mind reading these rehashes of best practices and case studies. It’s good to hear the same thing from different authors and experts. I mean, if …
Nov
27
All Marketers are Liars
I read Seth’s Godin’s book All Marketers are Liars in 2005, and I found it to be most informative and stimulating in getting me to understand how we listen or don’t listen to advertising. In my quest for a review of his concepts over five years later I searched for and found this video of …
Nov
17
Groundswell – Recommended Reading
I just discovered and am voraciously reading Groundswell, winning in a world transformed by social technologies. It summarizes and covers so much of what I’ve been following and focusing on for the last five years. My quest for “Web 2.0″ knowledge began when I read Love is the Killer Ap, Cluetrain Manifesto, and Unleashing the …
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