I really enjoy reading books on social media and internet marketing. Books by Seth Godin, David Meerman Scott, and Malcolm Gladwell and the less prolific authors of books like Groundswell, Click, Crush It have all helped broaden my background and perspective on the subjects that equip me to serve my clients. But none of these books have been as rich and compelling as Mitch Joel’s Six Pixels of Separation. Oh my goodness!
If you’re even a little bit interested in how internet marketing and social media work, or better yet, how to use it, I highly recommend you read this book.